A doctor whoactually knows you.
Rowan is membership-based primary care. One flat monthly fee covers unlimited visits, same-day appointments, and a doctor you can text anytime. No insurance games, no copays, no seven-minute appointments.
Dr. Sarah Mitchell, MD
Founder & Physician
“Unhurried, personal, and one text away. That’s the medicine I signed up to practice.”
What is Direct Primary Care?
Somewhere between the insurance cards and the waiting rooms, medicine lost the plot. Direct Primary Care is a return to something simpler: you pay your doctor a flat monthly fee, like a gym membership, and in return you get real, unhurried care whenever you need it.
One flat fee covers your care
Your membership includes unlimited visits, annual physicals, and everyday care, starting at $29 a month. No copays, no deductibles, no bill lurking in the mailbox.
Your doctor, on speed dial
Text, call, or email Dr. Mitchell directly, and get same- or next-day appointments that run 30–60 minutes. We cap membership at 400, while a typical practice carries 2,500, so there is always time for you.
No insurance middleman
We never bill insurance for your care, so we answer to you, not to a claims department. It also means labs, imaging, and medications at wholesale prices: often 70–90% less.
One fever, start to finish.
The fastest way to understand Direct Primary Care is to watch it work. Scroll through fourteen hours of membership, timestamps and all.
A fictional family, at example member rates: labs and medications at wholesale, visits included in the flat fee.
01 / 06 · Tuesday · 8:42 PM
No nurse line, no hold music. Her own doctor, replying in five minutes on a Tuesday night.
01 / 06 · Tuesday · 8:42 PM
No nurse line, no hold music. Her own doctor, replying in five minutes on a Tuesday night.
Tuesday · 8:42 PM
The after-hours text
Ella’s had a 101° fever since last night. Should we bring her in?
Poor kiddo. Let’s see her first thing. I’m holding 9:15 for you. Anything changes tonight, call my cell.
Tuesday · 8:47 PM
An appointment, held by text
Tomorrow · 9:15 AMConfirmed with Dr. MitchellWednesday · 9:15 AM
An unhurried visit
Visit note · sent to your phone “Rapid strep positive. Amoxicillin for 10 days, rest and popsicles. Text me if the fever lasts past Thursday.”
Wednesday · 9:52 AM
The lab, at cost
Rapid strep test$6.80Wednesday · 9:58 AM
Pharmacy on the way out
Amoxicillin · 10-day course$4.20Wednesday · 10:02 AM
The bill (there isn’t one)
Member receipt
- Sick visit, 40 min
- $0.00
- Rapid strep test
- $6.80
- Amoxicillin, 10 days
- $4.20
- Total
- $11.00
You know the old way. Here’s ours.
0
minutes with your doctor, on average
0
copays, deductibles, or hidden fees
0%
average member savings on labs
0
minute median reply when you text us
Everything everyday health needs. Included.
If a family doctor can do it, your membership covers it, with no bill afterward.
Unlimited visits
Office, video, or phone. Come as often as you need; it’s all one fee.
Annual physical & plan
A real yearly deep-dive with baseline labs and a plan you helped write.
Same & next-day visits
Sick at 8 AM, seen by 10:30. Your time matters as much as ours.
Direct access
Text, call, or email your doctor. No gatekeepers, no phone trees.
Chronic care
Blood pressure, diabetes, thyroid, anxiety: managed closely, adjusted quickly.
In-office procedures
Stitches, skin biopsies, joint injections, EKGs. Included, not itemized.
At-cost labs & imaging
An A1c for $6.10. A lipid panel for $8.40. Wholesale pricing, passed straight through.
Wholesale pharmacy
700+ common medications dispensed in-office, most under $10 a month.
…plus newborn care, sports physicals, weight & metabolic health, and travel medicine. If we can’t handle it ourselves, we’ll quarterback the specialist who can.
Join in five minutes. Feel it for years.
Pick your plan
Sign up online in about five minutes. No enrollment periods, no eligibility checks, no paperwork marathon.
Meet your doctor
Your first visit is a full hour. History, goals, baseline labs: the conversation your health has been missing.
Use us. A lot.
Text the small stuff. Book the big stuff. Come in when you’re sick, and before you’re not.
One number. That’s the whole bill.
Every membership includes everything; we don’t do tiers of care. Find your age band. That’s your price.
With an enrolled parent. Newborn visits included.
Our most common membership.
Closer management, same flat fee.
Works alongside Medicare.
No commitment until after your free meet & greet.
I texted a photo of my son’s rash at 8 PM. The prescription was waiting at our pharmacy by 8:30. That’s when it clicked: this is what healthcare is supposed to feel like.
“My A1c test cost six dollars. My old copay just to walk in the door was $45.”
“First doctor’s appointment in my adult life that didn’t feel like a transaction.”
Dr. Sarah Mitchell, MD
Founder & Physician
Medicine doesn’t need more middlemen. It needs more minutes.
“I spent twelve years inside the insurance system: 2,800 patients on my panel, 22 appointments a day, seven minutes each. I was practicing medicine by stopwatch, and my patients could feel it.
Rowan is the practice I trained to run: small enough that I know your history without opening a chart, direct enough that you can text me, and honest enough that you’ll never wonder what a visit costs.”
Dr. Sarah Mitchell
Everything people ask before joining.
Still curious after these? Text us. Seriously, that’s kind of our whole thing. (555) 555-0142
No. DPC is a membership with your doctor, paid directly, like a gym membership instead of a claims system. Because no insurer sits between us, we work only for you, and everyday care gets radically simpler and cheaper.
Meet your doctor before you join.
Sit down with Dr. Mitchell. No commitment, no sales pitch. Just honest answers about whether Rowan fits you and your family.
123 Example Avenue, Suite 2 · Your Town, USA · Mon–Fri 8–5